While you were sleeping off your Thanksgiving food coma, Piper Jaffray’s Erinn Murphy and her team hit the malls to evaluate early ugg australia boots black friday deals and found plenty of shoppers—and discounting.
Timothy A. Clary/Agence France-Presse
Murphy writes that there was “robust” traffic will full parking lots as ugg australia outlet stores began to open their doors at 6 PM Thanksgiving evening. Electronics and cosmetics were hot ticket items, while apparel inventory appeared high, and shoes were susceptible to promotions.
Of course not all ugg australia outlet stores were open—Nordstrom (JWN) and Dillard’s (DDS) remained closed, as they did last year, while other specialty retailers closed again at midnight and reopened at 6 AM on Friday. However, big mall anchors like JCPenney (JCP) and Macy’s (M) did stay open all night, Murphy reports.
As for specific brands, she writes that Decker’s (DECK), GoPro (GPRO), Michael Kors (KORS), Ralph Lauren (RL), Under Armour (UA) and Steve Madden (SHOO) appeared to be offering more promotions than last year.
More detail from her note:
Footwear Concepts & Brands Seemingly More Promotional Y/Y: In our observations, we saw ALDO (private) more promotional offering 50% off TY vs. 20% off LY. For SHOO, the scratch & save this year was "up to 50% off" vs. the "up to 40% off" last year. We noticed UGG Australia (DECK) carry out markdowns on its BaileyButton and ugg australia bailey bow not only in fashion colors but also in the core Black, ugg australia boots chestnut& Grey. Markdowns were 20% off these specialty classic styles at Journeys, Dick’s,Nordstrom.com and at UGG’s retail ugg australia outlet store. In addition, UGG’s retail ugg australia outlet store was doing select fashion styles up to 30% off as their ugg australia boots black friday doorbuster. UA remained promotional–not only in apparel like we noticed earlier in the week but also within footwear. To wit, on Dick’s Sporting Goods (DKS)(as illustrated online), they offered $15off select athletic footwear brands as a doorbuster promo up. At Target (TGT), all ugg australia boots for women’s ugg australia boots were 40% off–this is up from 20% off last year. Crocs (CROX) was running 40% off the entire ugg australia outlet store this year–vs Buy One Get Two 50% off (equates to 33% off) last year.
Apparel Categories Within Macy’s Appeared To Have Higher Levels Of Inventory; Brand Specific Observations Varied: At Macy’s, we noticed brands like CKJ offer 50% off their jeans & sportswear pieces–similar to the 50% off offered LY. Ralph Lauren and their related concepts (Denim & Supply, Polo) appeared more promotional, particular in ugg australia boots for women’s with more 50% off categories this year vs. 30-50% off last year. Outerwear levels were high and similar to other apparel categories were ~45-50% off. Within ugg australia boots for men’s, we saw overall markdown levels range from 20-50%. UA, TNF & NIKE all had select merchandise categories on 25% off at Macy’s. UA hoodies & Armour Base Layer remain at 25% off across the supply chain.